![]() User Activity includes items such as:īasically, anything an account user does to engage or interact with video content and other users of the app are considered in the TikTok algorithm. Key Categories of the TikTok Algorithm and Their FactorsĪ user’s activity is a strong indicator in the algorithm for which content to place on the user’s For You Page. We will cover the categories and factors in depth in the next paragraphs. The factors are weighted to determine what users will be exposed to. Each category of the algorithm can be broken down further into factors. In each phase, the algorithm considers factors such as likes, shares, comments, video completions, and rewatches or looping. The video has significant distribution amongst all audiences. Phase Four – In the final phase, the video is largely distributed and exposed to the greatest number of users. Phase Three – This audience is quite a bit larger and the video appears on additional users For You Page (FYP) and is ranked higher in the FYP listing. This group is made up of profiles that are similar to those users that engaged positively with the content in Phase One. Phase Two- A wider audience is selected and tested. The group is determined by hashtags, content’s analysis and current number of followers for the account. Phase One- A small audience is tested with new content. TikTok’s algorithm is essentially exposed to users in 4 phases. On the flipside, if you are a user that watches similar brand content, TikTok will make sure to put the content on your feed so you continue to spend time on the app. The more times the video is liked, commented on, and shared the more opportunities there are that the video will land on other users For You Page. The recommendations to the user are based on user interactions, video information, and device and account settings.įor example, if you upload a video with brand content, TikTok checks the engagement with the video. In its basic form, the TikTok algorithm is a system within the platform that makes recommendations based on a user’s preference of content. Published on MaWHAT IS THE TIKTOK ALGORITHM?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |